Brand: Schwarzkopf ProfessionalProduct Type: Hair Colour Igora Royal Highlifts 12-1 Special Blonde Cendre (60 ml) by Schwarzkopf Professional Benefits: • Minimized hair breakage* • No additive needed for the color cream • Coolest blonde shades ever from IGORA ROYAL • Use with the FIBREPLEX care regime *Compared to a highlifting service with IGORA ROYAL 10- and 12-series without Fibre Bond Technology Features: - Stunning, Precise and Intense Color Results - 40 NEW beautiful shades - Absolute true-to-swatch results - Up to 50% longer color retention* - Up to 25% brighter color vibrancy** - Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets - Perfect color equalization, even on porous hair - The clearest lifting shades and advanced care, for maximum contrast & shine *Vs previous Igora Royal color cream. **Advanced care achieved with 12% 40 Vol. Igora Royal Oil Developer How to Use: Usage of shades with up to 100% white hair coverage: - Use Igora Royal 3%, 6%, 9% or 12% Developer. - Mixing ratio 1:1 Apply on dry hair. - Allow to develop for 30 - 45 minutes. - Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. - Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. - For worn out color on previously tinted hair please proceed a dual application; the colorist method for previously colored hair. - Additional heat is optional and reduces the developing time by a third. Usage of shades with up to 50% white hair coverage: - Use 3%, 6%, 9% or 12% developer. - Mixing ratio 1:1. Apply on dry hair. - Allow to develop for 30 - 45 minutes. - Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. - Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, coloring 1 tone lighter or for coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. - If a shade with 50% coverage has been chosen as the target shade, for hair that is 2 or more levels lighter a corresponding base tone (-0, -4) needs to be added using a mixing ratio 2:1 (40g 4-99 + 20g 4-0). - For worn out color on previously tinted hair, please proceed with a dual application; the colorist method for previously colored hair. - Additional heat is optional and reduces the developing time by a third. Technology: IGORA ROYAL TECHNOLOGY The IGORA ROYAL High Definition Technology features a high definition color pigment matrix for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage. Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.